Pricing for Portrait & Boudoir Photography. Please don't make the biggest mistake.

Video Description

Link to the YouTube video mentioned : https://youtu.be/C6QF-zHNrSQ Our Sunshine Coast and Brisbane Boudoir Studio is here: https://www.thriveboudoir.com.au/ Sunshine Coast Headshots and Corporate photography site here: https://www.thrivephotography.com.au/ Information about business coaching: https://www.thrivephotography.com.au/ Pricing your photography services can be one of the hardest parts of running a business. Many photographers make crucial mistakes—either by underpricing their work or struggling with the confidence to charge what they’re truly worth. In this video, I’ll share my personal journey, the mistakes I made, and how I successfully adjusted my pricing to build a profitable photography business. Here’s what we’ll cover: The biggest pricing mistake photographers make Most photographers look at their local market, find the average price, and then charge slightly less. The problem? Most photographers are struggling financially, making this a flawed strategy. Why pricing too low can hurt your business Attracts difficult clients who don’t respect your time or expertise. Makes it harder to increase your prices later without losing clients. Creates a perception of lower quality—clients assume higher prices mean better work. Real-world examples from my experience How I started out pricing too low due to fear and nearly hurt my business. How increasing prices actually made it EASIER to book clients. Why clients value trust over price when choosing a photographer. How to confidently raise your prices The "Band-Aid Method": Make one big price jump instead of small, incremental increases. How to reposition yourself as a luxury brand (without needing a fancy studio). The importance of money mindset—your confidence in your pricing influences how clients perceive your value. Practical pricing strategies General rule of thumb: Markup products 3-5x cost. Individual images typically range from $100 to $350+ per photo. Pricing collections and packages for maximum profitability. If you're struggling with pricing, remember: you are NOT your client—don’t base your prices on what you would pay, but rather on the value your clients receive. 💬 Have you struggled with pricing your photography? Drop a comment below! 📸 Subscribe for more photography business tips and insights! Hashtags for YouTube SEO: #PhotographyBusiness #PhotographyPricing #HowToPricePhotography #PhotographyTips #PhotographyMarketing #LuxuryPhotography #PhotographerSuccess #SmallBusinessTips #CreativeEntrepreneur #PhotographyGrowth