Rory Sutherland Talks Marketing With London’s Most Famous Landlord - Oisin Rogers

Video Description

Ladies and laddies, Rory & Osh in one poddy. At the Devonshire. That is all. # ============= 🍻 ON THE MENU # ============= ✨ Scale Kills Magic → why The Devonshire will never open a second site 🎮 Cost of Entertainment Hour → why skint kids spend loads on video games 👯 The Devonshire Hiring Strategy → hire people who think like we think… “hiring your mates is an underrated hiring strategy” 🍴 Broken Fork + Silent Irritants Rule → “your job is to ANNIHILATE silent irritants” ⚡ Amazon Primeification of Pulling Pints → “…marketing spends too much time amplifying positives vs. reducing negatives” 🚶 Standing in Queues → what this teaches us about the folly of consumer research… “if it’s felt not thought, therefore it’s not said” 🚉 Pub Seating & Train Journeys → “you still feel seen and welcome if you’re leaning on an edge” 👀 The Danger of The Internal Four Walls → “use your eyes like you’ve never used them before” 🍺 How to Make Your Pub Busy + Do Things That Don’t Scale → “literally walk around your pub or restaurant and buy punters pints” 💥 How to Create a BRANDQUAKE → “never forget the impact of human-to-human interactions” 🔥 The Busy Rule → “if you can’t be good when you’re busy, you can’t be good when you’re not busy” 🔄 Customer Acquisition vs. Retention → “brands spend way too much time on customer acquisition vs. customer retention” 🏡 Estate Agents & Buyers → why they don’t let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house” 🛒 Waitrose’s Inversion Communications Rule → “…NEVER FORGET… what you don’t do is also a form of communications” 👜 Tommy Hilfiger Bullshit Rule → “necessary level of bullshit for a necessary level of expenditure” 😊 Silent Irritants vs. Silent Pleasantries → how to use behavioural variability to make your customers incredibly happy 🌂 Differentiation Requires Randomness → Rolls Royce umbrellas in the car ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 ============================================== A massive shoutout to our incredible sponsors who make HUNGRY possible: ​ --Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit. Contact us: [email protected] ----For more on MIMO payments, financing & cash flow: mimoHQ.com ------North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/) TIMESTAMPS: 00:00 Intro 02:10 Why The Devonshire Won't Expand: Quality Over Quantity 04:20 The Real Cost of a Pint: Value for Time in British Pubs 07:20 Value for Time vs. Money: The Cost of Entertainment 10:54 Silent Irritants: Eliminating Hidden Customer Frustrations 15:00 How The Devonshire Serves 20,000 Guinness Pints a Week 17:48 Coffee Shop Payment: A Hidden Customer Irritant? 20:30 Perception is Reality: Crafting the Perfect Pub Experience 26:20 Tommy Hilfiger's Genius: Did they maybe allow shoplifting? 30:30 Beyond Loyalty Programs: The Power of Unexpected Kindness 38:00 How Estate Agents Trick Your Mind: The Psychology of Home Buying 43:00 The 'Cheeky Five': Why Pubs Encourage More Consumption 50:00 The Hidden Impact of Toilets: Why Clean Loos Matter 57:10 Will Oisin Franchise the Devonshire? 01:06:20 AA Gill & The Art of Storytelling: Life Lessons from a Legend 01:15:00 The Stone Crab Strategy: Why Low-Margin Items Boost Pub Diversity 01:23:40 Why Chinese Food is Underrated & Better Than Indian Cuisine 01:31:16 Rethinking Pub Space: From Car Parks to Community Hubs 01:40:15 Why I Had Sleepless Nights Before Opening The Devonshire Pub 01:45:43 The Capri Lounge Effect: How to Rebrand Undesirable Space 01:54:13 Underrated Foodie Cities: Why Chicago Trumps New York & LA 02:01:00 Real Stories vs. True Stories: The Power of Narrative in Marketing 02:06:00 Family Business Advantage: Why Customer Value Trumps Shareholders