Rory Sutherland: Want Fewer People to go to A&E? Change the Name | Health | WIRED

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If you want less people to go to A&E start calling it Accident and Emergency. That's the view of Rory Sutherland, vice-chairman of marketing group Oglivy & Mather. He argues that in health and all other walks of life people are forced to make bad choices. Subscribe to WIRED ►► http://po.st/SubscribeWired "A&E is like your best mate," Sutherland says at WIRED Health 2015. By rebranding it, people would stop putting unnecessary strain on the NHS. These simple tricks could have a transformative effect on healthcare, Sutherland argues. He points to deferred prescriptions as an example of success. Rather than people going to see a GP and getting an immediate prescription for antibiotics, deferred prescriptions can be used to persuade people they don't need to take any medication. Read The Full Story: http://wired.uk/pIbN9K WIRED Health is a one-day summit designed to introduce, explain and predict the coming trends facing the medical and personal healthcare industries. This ambitious inaugural event was held on April 24 2015, at the home of the Royal College of General Practitioners, 30 Euston Square, London. CONNECT WITH WIRED Web: http://po.st/VideoWired Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. Rory Sutherland: Want fewer people to go to A&E? Change the name | Health | WIRED https://www.youtube.com/wireduk