SaaS Pivot: From $50M Failure to AI Agents (Flo Crivello - Lindy AI)

Video Description

Flo Crivello raised $50M for Teamflow, realized it had no future, and executed a brutal SaaS Pivot to build Lindy. Today, it is a leading platform for AI Agents. In this episode, Flo (Founder & CEO of Lindy) reveals the painful reality of pivoting a venture-backed company. Learn why he fired his entire go-to-market team to save the business, how he built a 70,000-person waitlist using Twitter, and the specific "Positioning Strategy" (inspired by April Dunford) that turned a confusing AI tool into a "Zapier for AI" breakout success. 📉 The Hard Pivot: Why he shut down a $50M remote work startup to bet everything on AI. 🐦 Twitter Growth: How posting "brain farts" and building in public generated a massive waitlist. 🧠 Positioning Strategy: Why calling his product an "AI Employee" failed, but "Zapier for AI" worked. 🚀 The "Lindy 2.0" Inflection: How rebuilding the product from scratch unlocked hypergrowth. 📢 Founder Advice: Why you should ship embarrassing products and make as much noise as possible. ⏱️ Timestamps 00:00 Introduction & The "Churchill" Quote 01:35 The Teamflow Story: A Pandemic Unicorn that Crashed 03:52 The Birth of Lindy: Pivoting to AI Agents 05:34 Firing the GTM Team: The Painful Reality of Pivoting 07:59 Twitter Growth Strategy: How to Get 70k Signups 15:19 The "Embarrassment" Rule: Why You Must Ship Early 19:53 Vision vs. Reality: Selling the Dream Before the Tech Worked 21:53 Positioning Masterclass: "AI Employee" vs. "Zapier for AI" 26:25 The Lindy 2.0 Rebuild & The YouTube shoutout that changed everything 🎧 Full Show Notes: https://saasclub.io/450 🎤 Subscribe to the Podcast: https://saasclub.io/subscribe 💌 Get weekly 5-minute SaaS insights https://saasclub.io/email 💡 Join the SaaS Club founder community: https://saasclub.co/plus