SAP's Muhammad Alam: AI's Real Employment Impact, Path To Genuine ROI, Is Hype Good?

Muhammad Alam is the head of product and engineering at SAP and a member of the company’s executive board. Alam joins Big Technology to discuss the real ROI of generative AI — whether it’s actually eliminating jobs or unlocking capacity, and why tightly integrated data, applications, and AI are key to making the technology pay off. Tune in to hear how SAP is using AI to supercharge its 35,000–40,000 developers to operate like a 200,000-person organization without cutting headcount, and what that reveals about automation, productivity, and backlogs in the enterprise. We also cover how roles like product management and engineering are evolving in the age of agents, SAP’s hybrid model strategy, and why Alam is betting on pragmatic, embedded AI rather than hype about billions of free-floating agents. Hit play for a grounded, inside look at how one of the world’s largest software companies is actually getting results from generative AI.