SEO Masterclass: Scaling SEO Agencies with Topical Authority and Holistic SEO Mindset

Video Description

In this interview, Koray Tuğberk GÜBÜR talks with Jeff Oxford, an expert in eCommerce SEO and founder of an SEO agency. Jeff shares his journey into SEO, explains why eCommerce SEO isn’t for everyone, and discusses the challenges of running an agency—from managing clients to building efficient operations. He highlights the importance of testing SEO fundamentals, simplifying complex strategies for non-experts, and setting up proper pricing and workflows. They explore the role of AI and automation in SEO, the balance between manual work and using tools, and how to effectively handle CMS tasks and team collaboration. Jeff also talks about training his team, developing SOPs, and building custom SEO tools. Toward the end, they discuss participating in SEO conferences, maintaining work-life balance, and future plans to focus more on automation and training within the SEO community. Timestamps & Key Topics 00:00 Introduction 01:35 About Jeff Oxford 03:01 Why eCommerce SEO isn’t for everyone 04:40 Challenges of running an agency 07:00 Roles: client-facing vs. operations 09:22 Testing SEO fundamentals 12:21 Explaining SEO to non-experts 15:29 Pricing and logistics when starting an agency 17:36 Follow-up on operations 21:36 Reporting outreach efforts to clients 22:38 Fast link delivery strategies 24:38 Using AI for faster workflows 26:12 Managing CMS tasks internally vs. with developers 28:15 Essential Shopify apps 30:02 Manual work vs. app usage 31:05 Design and development collaboration 33:27 Training on topical maps 36:26 Team feedback on SOPs 37:25 Early custom SEO tools 38:35 Tool improvements 38:52 AI for advanced workflows 42:00 Plans for an automation-focused agency 44:04 eCommerce conference participation 44:41 Sponsorship vs. speaking at events 44:58 Recommended conferences worldwide 46:49 Helping teams apply frameworks 49:04 Balancing agency life and fatherhood 50:45 Future training session collaborations 51:49 Conclusion Related Videos: 1. https://www.youtube.com/watch?v=DoFTx8z5X2g&t=317s 2. https://www.youtube.com/watch?v=3cVEqwIb3pg&t=134s 3. https://www.youtube.com/watch?v=e4-iQEFnEeM&t=22s 4. https://www.youtube.com/watch?v=qrDPul4eAYw&t=10s 5. https://www.youtube.com/watch?v=DoFTx8z5X2g&t=317s 6. https://www.youtube.com/watch?v=3cVEqwIb3pg&t=134s 7. https://www.youtube.com/watch?v=e4-iQEFnEeM&t=22s The Official Website: https://www.holisticseo.digital The Official Newsletter: https://www.seonewsletter.digital/subscribe The Official Twitter Account: https://twitter.com/KorayGubur The Official Facebook Account: https://www.facebook.com/koraytugberk.gubur.948/ The Official LinkedIn Account: https://www.linkedin.com/in/koray-tugberk-gubur/ The Official Pinterest Account of Koray Tuğberk GÜBÜR: https://tr.pinterest.com/koraytugberkgubur/ The Official Instagram Account: https://www.instagram.com/koraytugberkgubur/ Official Email Address: [email protected] Official Course: https://www.topicalauthority.digital/