Shopify CEO's "AI is Mandatory" Memo Explained

Ben Milsom April 7, 2025
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Shopify’s CEO just made AI usage *mandatory* across the company. Not a suggestion. A baseline expectation - tied to performance reviews. This isn’t just a Shopify thing. It’s a cultural shift. And it should affect how you run your business, hire staff, and stay competitive. In this video, I break down: 👉 The leaked Shopify AI memo and why it matters 👉 How AI is becoming a job requirement — not a bonus skill 👉 What this means for freelancers, marketers, and founders 👉 The new AI ‘normal’ already taking hold in other sectors 👉 Practical steps to adapt, especially if you’re not in tech 🧠 Whether you’re building websites, managing clients, or just trying to stay ahead — this memo is your warning shot. 👇 Comment below if you’ve started using AI tools already - or if this shift feels overwhelming. And yes, I’ll share the full memo + my take as a doc if you want it. 🦤 Posting here 👉 https://x.com/benmilsom 🎯 My Google Ads and web design agency 👉 https://steadybow.co.uk/ 🏹 My automation agency 👉 https://steadybowarrow.com/

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