Shopping Is NOT A Hobby
Ashley Viola
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On this channel I tackle social issues through a lens of pop culture. Let’s engage with media critically together and challenge systems of power that seek to keep us in a cycle of mindless consumption, greed and apathy ❤️.
Video Description
#overconsumption #girlhood #shoppingaddiction Lately, TikTok has been flooded with "Girl Hobby" trends romanticizing shopping as a hobby—whether it’s Sephora hauls, “hot girl” Target runs, girl dinner grocery trips, or the clean girl aesthetic fueling never-ending beauty product consumption. From luxury car steering-wheel shots with perfectly manicured nails to the latest girlhood obsession with micro-trends, consumer capitalism has convinced women that fulfillment comes in a shopping bag. But what happens when shopping replaces real hobbies? When buying aesthetic items replaces actually learning a skill? In this video, I break down the rise of shopping as a hobby, how influencer culture and late-stage capitalism keep us in an endless cycle of passive consumption, and why modern girlhood is often reduced to branding rather than genuine self-development. We explore everything from TikTok’s “garden girl” and “cottage core” aesthetics to the deeper loneliness masked by shopping addiction. Sources: Society of the Spectacle https://www.zonebooks.org/books/3-the-society-of-the-spectacle Vulture Capitalism by Grace Blakely https://www.thriftbooks.com/w/vulture-capitalism-corporate-crimes-backdoor-bailouts-and-the-death-of-freedom_grace-blakeley/38887395/?resultid=a70bb3d1-e817-4eb0-91f6-5ae60051a1dd#edition=71488765&idiq=64643626 No Logo by Naomi Klein https://www.thriftbooks.com/w/no-logo_naomi-klein/252270/?resultid=8ec1e50a-6d8f-494f-8186-b8cf13932fea#edition=2358404&idiq=3982025 Capitalist Realism: Is There No Alternative? https://www.johnhuntpublishing.com/zer0-books/our-books/capitalist-realism University of Missouri Study on Clothing Repair Skills https://www.sciencedaily.com/releases/2014/10/141014160409.htm Terminal Individualism and the Accelerating Collapse of American Society https://medium.com/@richelow/terminal-individualism-and-the-accelerating-collapse-of-american-society-43fa2bab152b Eyes on the Prize 3 (HBO/MAX documentary series) https://www.hbo.com/eyes-on-the-prize-iii-we-who-believe-in-freedom-cannot-rest Follow me on my socials: https://instagram.com/ashleyaviola https://x.com/ashleyaviola Join my Patreon: https://www.patreon.com/AshleyAViola *Disclaimer: Information presented in this video is my opinion and mine alone. Business inquiries: [email protected] Keywords for the algo: TikTok shopping addiction, TikTok microtrends, influencer overconsumption, viral shopping hauls, social media consumerism, TikTok girl aesthetic, the dark side of influencer culture, TikTok dopamine spending, deinfluencing, Sephora haul, Target hauls, Amazon hauls and fast fashion, the problem with haul videos, hyper-consumerism on social media, shopping addiction, retail therapy, Girlhood aesthetic, hot girl walk vs. shopping sprees, clean girl, that girl trend and overconsumption, cottagecore, bimbo feminism and capitalism, pink pilates princess capitalism, the monetization of girlhood
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