Stanford Seminar - The What & Why of Continuous Discovery, Teresa Torres

Video Description

Teresa Torres Product Talk April 1, 2022 Many product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we'll explore the key differences between project- based discovery and continuous discovery and give your team a clear benchmark to aspire to. Learn more about Stanford's Human-Computer Interaction Group: https://hci.stanford.edu Learn about Stanford's Graduate Certificate in HCI: https://online.stanford.edu/programs/human-computer-interaction-graduate-certificate View the full playlist: https://www.youtube.com/playlist?list=PLoROMvodv4rMyupDF2O00r19JsmolyXdD&disable_polymer=true 01:33 Product Discovery: deciding what to build, Product Delivery: building it 03:51 Continuous Discovery process 05:09 We make product decisions every day 07:46 We need to engage with customers every week 09:39 The product team/trio: Product Manager, Design Lead, Tech Lead 15:43 The opportunity solution tree 21:00 Automate the recruiting process 22:38 Define triggers for your support teams 23:23 Ask the right questions 23:43 Avoid speculation 25:00 Collect stories 27:02 Avoid whether or not ideas 28:19 Set up compare and contrast decisions 35:22 Story maps help us see our assumptions, and prototype 39:44 Feasibility assumptions: research spikes 41:37 Questions from the audience