Video Description

Try today's sponsor Scribe for free: https://scribe.how/lukemiani Scribe’s Workflow AI platform instantly turns workflows into step-by-step guides. Automatically capture your clicks and keystrokes to generate visual process documentation in seconds! Everyone knows Steve Jobs was the GOAT of product announcements- but why? Today I'm putting my marketing degree to good use and breaking down the rules and principles that Steve Jobs employed to craft some of the best product keynotes in history. So let's dive in and see what made this era so special! time stamps 0:00 Steve was that guy 0:53 3 Rules for every product 4:07 The 3 act product announcement 8:24 Case Study: MacBook Air 10:09 Case Study: iPad 12:12 Steve aura farming Follow me on Tik Tok: https://www.tiktok.com/@lukemianiyt Follow me on Twitter: https://twitter.com/LukeMiani Gear: iFixit Pro Toolkit: https://amzn.to/3bYIzdM Sony A7Siii: https://amzn.to/3SWqtQG Sony ZV-E1: https://amzn.to/3VGoeCE Sennheiser MKH 416: https://amzn.to/31zGwt2 Zoom H6: https://amzn.to/2ECYSk6 Edelkrone SliderOne V2: https://amzn.to/33mTZmt *Amazon Links are affiliate codes and generate small commission to support the channel*