Steven Pinker – Rationality: What it is, why it seems scarce, why it matters

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Enabling world-class research in economics on all levels, to be conducted at the University of Zurich. The UBS Center for Economics in Society is an Associated Institute at the Department of Economics of the University of Zurich. It was established in 2012, enabled by a founding donation by UBS, which the bank made on the occasion of its 150th anniversary. In view of the generous donation, the university named the UBS Center after its benefactor. The UBS Center serves two main aims. First, it enables world-class research in economics on all levels, to be conducted at the University’s Department of Economics. It thereby supports the department’s ambition to become one of the top economics departments in Europe and to make Zurich one of the best places for research in economics. The UBS Center’s other aim is to serve as a platform for dialogue between academia, business, politics, and the broader public, fostering continuous knowledge transfer.