Stop designing like this

About

Over the past 15 years, I've worn many hats. I started as a product designer, crafting user experiences and interfaces. From there, I grew into leading design teams, then struck out on my own as a freelancer. That evolved into building a 10-person design agency, where I learned firsthand how to hire, manage, and scale a service business. But I wanted to do more than serve clients. That led to launching an online design school, which has since taught 15,000+ designers from companies like Google, Meta, and Disney. It became a business generating millions in revenue and creating lasting impact in the design community. Cumulatively, I’ve built multiple businesses that have brought in over $10M. Today, I’m building a portfolio of apps I wish I had when running my ventures. My mission here is to document my journey, the wins, mistakes, and playbooks that emerge.