Stop Selling Digital Files. Do This Instead...
Sarah Petty
@sarahpetty-photographybusinessAbout
FREE PORTRAIT PHOTOGRAPHY BUSINESS TRAINING 👇🏼 Hey, I’m Sarah Petty! I help portrait photographers work fewer hours, get paid more, and build a business they love. If you’ve got clients but not the income you want, I’ve got you. I’m a mom of three young adults. I love orange, the show Friends, traveling with my hubby and kids, business nerd-outs, and shopping locally. I founded the Photography Business Institute (formerly Joy of Marketing) 20 years ago to help photographers make full-time income with part-time hours (while still putting family first). Since 2019, our students have sold over $33 million in portraits! Before that, I worked at Coca-Cola, earned my MBA, and have run a profitable photography studio for 27 years. Professional Photographers of America even named me one of America’s Most Profitable Photographers. Oh—and I co-wrote the NYT best-seller Worth Every Penny. You can learn more about my courses and coaching at photographybusinessinstitute.com
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Video Description
Want to grow your photography business in 5 minutes a week? Sign up for my FREE weekly newsletter: https://pbinewsletter.com In this video, I’ll show you why photographers have ditched the digital file model and focused on creating large wall portraits instead. This is exact business model shift that takes my coaching students from averaging a few hundred dollars per client to several thousand dollar orders—plus why this approach is completely AI-proof. Stop competing on price and start serving premium clients who value what you do. To contact us about our coaching programs, email us at [email protected] 0:00 Why Digital Files Keep You Broke 1:23 The Lost Generation of Images 2:30 My Early Struggles with Proofs 4:13 Creating the Portrait Profit Path 5:55 The First Big Sale That Changed Everything 7:03 Fast Food Model vs. Boutique Model 8:47 Real Life Student Case Studies That Prove It Works 10:38 Why Hybrid Approaches Fail 12:23 Three Reasons Prints Win Every Time 14:15 Making the Leap to a Profitable Business
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