Taking the Leap From Corporate & Creating Your Dream Business: Alicia Yoon, CEO of Peach & Lily

Video Description

Alicia Yoon is the Founder and CEO of the leading Korean skincare brand, Peach & Lily. She joins us to share how her own skincare journey led her to study K-beauty alongside chemists in Korea and make innovative, gentle, and effective Korean-inspired beauty solutions available to all. Today, Peach & Lily is on track to become the number five skincare brand at Ulta Beauty, but it wasn’t always that way. Alicia gets candid about the highs and lows along the way, including a moment when she had $7 in her bank account due to self-funding the business’s growing needs. In our episode together, she offers an honest insight into her experience of starting a self-funded business with no plan from her apartment. She also opens up about the first business she started in the fashion industry and the biggest mistakes and lessons she learned there. Alicia also talks about common myths about starting a business, including the characteristics you need to truly succeed as a business owner, and reveals what motivated her to take the leap from a full-time role in finance to starting Peach & Lily in 2012. We talk about some of the things she needed to unlearn from her corporate background to thrive as an entrepreneur, and Alicia equips listeners with some dos and don'ts for starting a business. We touch on cultural hurdles she has faced and how she turned them into her biggest advantage in the business world, along with the emotional journey behind the scenes. Alicia also touches on how becoming a parent has made her into a better entrepreneur and an expert at prioritizing what matters most in life and business. Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/ * Website: https://www.behindherempire.com/ Follow Alicia: * Alicia on Instagram: https://www.instagram.com/aliciayoon212/ * Peach Slices on Instagram: https://www.instagram.com/peach_slices/ * Peach & Lily: https://www.peachandlily.com/ This episode is brought to you by Beeya: * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10. Listen on: * Spotify: https://open.spotify.com/episode/1jdrIpI5iFEMBwYy9TXvKB?si=n-PNx7dUQhKRwNB92D9hHA * Apple Podcast: https://podcasts.apple.com/us/podcast/an-honest-conversation-about-taking-the-leap/id1514068478?i=1000615683958