The Essence of the Double Diamond

Video Description

Many have seen the Double Diamond depicted with sequential markers that say Discover, Define, Develop, and Deliver. Although these markers are not incorrect, they may give the impression that the Double Diamond must be followed as a strict, linear process - a methodical series of planned steps. However, the essense of the Double Diamond is much more fluid and explorative. In this episode we’ll bring to light the true essence of the Double Diamond and dispel common misconceptions about this design thinking model for problem-solving. CHAPTERS ==== 0:00 Introduction 0:39 The Origin Double Diamond 1:05 Starting with Problems 1:46 Diverging and Converging: The Essence of the Double Diamond 3:32 Think Anthropology: Immersion and Observation 4:05 Fluidity over Linearity 4:41 Wrapping Up ATTRIBUTIONS ==== Video by Ketut Subiyanto: https://www.pexels.com/video/woman-using-a-computer-laptop-while-talking-to-her-colleague-4629683/ Video by fauxels: https://www.pexels.com/video/group-of-people-having-a-meeting-3247036/ Video by Taryn Elliott: https://www.pexels.com/video/a-passenger-standing-in-front-of-a-self-service-check-in-4684133/ Video by Taryn Elliott: https://www.pexels.com/video/video-of-people-walking-around-airport-4684131/ Video by Ketut Subiyanto: https://www.pexels.com/video/man-discussing-project-proposals-in-a-meeting-4629795/ ABC Nightline - IDEO Shopping Cart https://www.youtube.com/watch?v=M66ZU2PCIcM IDEO and a Story of Design https://www.youtube.com/watch?v=_KK958OkD6g