The Importance of a Cohesive Intelligence ‌Strategy | INBOUND 2024

Video Description

🔗 Enrich company and contact records – and turn your top opportunities into wins today: https://clickhubspot.com/43vb In this fireside chat, you’ll meet an intelligence expert and two HubSpot customers from Bitly and Teamwork who use data enrichment to power the growth of their company. Join the conversation to hear about data enrichment and why a holistic intelligence strategy across your teams is critical to the future growth of your company. 00:00 Introduction 00:49 Importance of Data in Marketing 01:28 Data Enrichment Strategies 02:17 Leveraging First-Party Data 03:43 Understanding User Intelligence 04:40 Challenges with Data Volume 05:53 Selective Data Enrichment 11:34 Tech Stack Overview 15:02 Personalization and Segmentation 18:42 Exploring Buying Intent 21:17 Q&A Session ℹ️ INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing, sales, and AI. With inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, along with unique networking and entertainment experiences, it’s a can’t-miss event for anyone looking to elevate their personal growth. Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #inbound24 #HubSpot Follow us on Social Media: Instagram: https://www.instagram.com/inbound/ Facebook: https://www.facebook.com/theINBOUNDstudio/ Twitter: https://twitter.com/INBOUND