The Language That Built a Trillion-Dollar Empire

Video Description

The story begins in a beige office at ITT’s Programming Technology Center in the early nineteen eighties, where two engineers, Brad Cox and Tom Love, stared into the glassy eye of the software crisis and decided to graft the soul of Smalltalk onto the bones of C. They were not trying to make a new religion. They were trying to make software reusable the way a carpenter reuses a hammer. They called the company Productivity Products International, then Stepstone, and the language they birthed Objective-C. It spoke like Smalltalk and worked like C, a soft-spoken stranger with a toolkit full of scalpels. In nineteen eighty-six Cox published “Object-Oriented Programming: An Evolutionary Approach,” a modest title for an immodest wager that message passing could civilize a world of pointers and macros. The wager would be redeemed later, but first it needed a patron with a taste for beautiful machinery