The Most Hated Designer of the 20th Century

Design Theory November 14, 2025
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Design Theory

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Design Theory explores how design shapes our culture and our behaviors. Design Theory is run by John Mauriello. He is a creative director, industrial designer, and a former Adjunct Professor at California College of the Arts. He has done design work for some of the biggest brands in the world.

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Take your personal data back with Incogni! Use code DESIGNTHEORY at the link below and get 60% off an annual plan: https://incogni.com/designtheory BECOME A PATRON: https://www.patreon.com/JohnMauriello Watch a full interview with Colani here (4 part series): https://youtu.be/r9M-bd-XdAw?si=J5qxlLstvdkp3X57 CHECK OUT MY OTHER SOCIALS: DISCORD: https://discord.gg/hFw55nh TWITTER: https://twitter.com/john_mauriello IG: https://www.instagram.com/mauriellodesign/ LINKEDIN: https://www.linkedin.com/in/mauriellojohn/ All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts. This video discusses Luigi Colani, one of the craziest designers of the 20th century. Colani championed the ideals of biomorphism and fought hard against the design establishment for almost six decades.