The Rapid Rise of Food Delivery

Video Description

If you live in a pretty large European city, it's very likely that you've seen a fast grocery delivery company like Getir, Gorillas or Flink. What may stand out is their presence everywhere, be it through their riders or their advertising that you may have even seen before watching this video. We try to unpack what these companies are, the value proposition they offer, why you see them everywhere, and why they have grown so fast in Europe. Chapters: 00:00 | Intro 00:48 | Implicit Costs 01:19 | Value Proposition 01:57 | Extreme Valuations 02:30 | Incentives of Venture Capital 03:27 | Extreme Marketing and Promotion 04:10 | Gorillas 05:10 | European Based Companies 06:19 | Conclusion Sources: The sources for the video can be found here: www.romuluseurope.eu/youtube/insaneriseoffastgrocerydelivery/ Other people's content used: Title: CARGO BIKES in NYC 🇺🇸 aka: RoughCut: "Hotline—CesarMacay" Creator: Terry Barentsen Link: https://www.youtube.com/watch?v=NBAkZSLqV_4&t=132s Title: Delivery Wars: The Rise of Ultra-Fast Delivery in the UK Creator: Charged Retail Link: https://www.youtube.com/watch?v=8STYBKjXfF8 Title: How 'Dark Stores' Are Speeding Up Grocery Deliveries | WSJ Creator: Wallstreet Journal Link: https://www.youtube.com/watch?v=9-ktDtG_NjI&t=161s Title: Can the Rush to Deliver Your Groceries in 10 Minutes Be Profitable? Creator: Bloomberg Link: https://www.youtube.com/watch?v=1xckGkJ2RMc&t=4s Title: Image of Amazon Truck Source: Smith Collection / Gado / Getty Images About us: The videos are made by one person, but we have a website where there's a lot of other content that is produced with a team: We are a team of Europeans trying to create European media platform. We publish a lot of other European related content created by Europeans on our website (www.romuluseurope.eu). There's a couple of core principles that we try and follow with all our content. It's important to note that these are of course slightly different depending on the medium (article or video): 1. No pretentious (attempting to impress) writing. We write how we speak. 2. No wasting your time. We focus on clarity, always. 3. No hidden bias. Everyone is biased, but not everyone is open about it. We will always be clear about our hidden motivations. 4. Our articles must be between 800 and 1,200 words. 5. Our ideas must be clearly extractable, and outlined writing is encouraged not avoided.*