The rise and fall of Jaguar - what went wrong?

Video Description

Jaguar was once the pinnacle of British luxury—beloved by celebrities, prime ministers, and car enthusiasts alike. But in 2025, the brand is on life support, selling just 49 cars in Europe. What happened? This video unpacks the dramatic rise and fall of Jaguar, from racing legends to a controversial rebrand that alienated old fans and confused new ones. You’ll learn what really caused Jaguar’s collapse, what their bold EV strategy means, and the hard business lessons any founder or investor can take away. 👇 SUBSCRIBE for more business breakdowns https://www.youtube.com/@Michael-Girdley?sub_confirmation=1 ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► Deep dives on businesses for sale: https://www.youtube.com/@AcquisitionsAnonymousPodcast ► Follow me on Twitter/X: https://x.com/girdley ------------------------------------------------------------------ 00:00 - Jaguar's 97% Sales Crash 01:02 - The Rise of an Iconic Brand 02:51 - How Ford Diluted Jaguar's Legacy 04:44 - Tata Motors’ Big Bet 06:09 - The SUV Comeback… Then Collapse 08:25 - The Risky EV Rebrand Plan 13:25 - Will Jaguar Survive?