The Rise of Johnny Harris, Explained (Interview)

Jon Youshaei November 12, 2024
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I Interviewed Johnny Harris & his CEO Iz Harris on how they built a news empire on YouTube. Get my free YouTube Hack Pack with my best tools, tips, and templates to grow on YT: https://www.YTHackPack.com Join my Discord of 7,000 creators helping each other grow: https://discord.com/invite/created Join my newsletter for latest creator news & tips: https://created.news Subscribe for more videos ► https://bit.ly/YouTubeYoushaei Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer) We also discussed how Johnny won an Emmy with the NY Times, leaving Vox for YouTube, how they're launching a new creator network for journalists, and getting millions of views for videos like The REAL Reason McDonalds Ice Cream Machines Are Always Broken, Why People Think The World Is Flat, What Happens If China Invades Taiwan, The "Deep State" Explained 0:00 - 1:39 Who is Johnny Harris? 1:39 - 6:49 How Johnny Gets More Views Than The News 6:49 - 10:53 Winning An Emmy 10:53 - 12:39 Lessons From Vox 12:39 - 14:20 Getting New Skills 14:20 - 20:16 Johnny's Key To Writing 20:16 - 26:44 Johnny’s Production Process 26:44 - 30:33 Breaking Down Johnny’s Elon Musk Video 30:54 - 35:00 How Johnny Uses Music 35:00 - 37:11 How Johnny Creates Shorts 37:11 - 39:55 Selling Blood To Buy Cameras 39:55 - 41:01 Business Of Journalism On YouTube 41:01 - 43:53 Addressing World Economic Forum Controversy 43:53 - 46:03 Business of Journalism On YouTube (Cont.) 46:03 - 47:30 Spending $100K Per Month 47:30 - 53:16 Finding (And Hiring) Creative Partners 53:16 - 57:59 How Johnny Reaches Out To Sources 57:59 - 1:05:02 Growing From YT Channel To Business 1:05:02 - 1:08:15 Building A Better Production Process 1:08:15 - 1:11:27 Stages Of A Johnny Harris Video 1:11:27 - 1:16:35 Publishing Imperfect Videos 1:16:35 -1:19:46 How Big Is The Johnny Harris Team? 1:19:46 - 1:29:06 Launching A Creator Network For Journalists #johnnyharris #vox #elonmusk #trump #kamala #kamalaharris #izharris #byharris #newpress #creator #McDonalds #creator #journalism #interview #creator #created #nytimes #emmy #news #documentary #youshaei #jonyoushaei -------- PAST EPISODES: ► I asked MrBeast to roast his own videos: https://www.youtube.com/watch?v=fiwxm66BeGo&t=0s ► How MKBHD Became The Most Powerful Man in Tech: https://youtu.be/tn-MGyr-6dk ► 72 Hours with MrBeast, Dude Perfect and Danny Duncan: https://www.youtube.com/watch?v=cbRkoiQEcv8&t=0s ► I asked MrBeast how to grow on YouTube in 2024: https://www.youtube.com/watch?v=zDWxyxj7cR0&t=0s ► Why Smosh Sold for $0...Then Paid Millions To Buy It Back: https://youtu.be/slCoiXKVcBQ ► Inside Smosh's Epic New Studio: https://youtu.be/QRlwuQJH90I ► Why YouTube's Biggest Star Quit (Liza Koshy interview) https://youtu.be/vjI_ZhCHDnU ► 24 Hours with Danny Duncan (The $150M YouTuber Building A City): https://youtu.be/TndWQw05wsA ► The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview): https://youtu.be/RmGapJohvHg ► ex-YouTube Employee Exposes How To Grow On YouTube: https://youtu.be/rF3vlZqL544 -------- CREATOR TOOLS: ► .Store https://go.store/jon ► Descript: https://www.descript.com ► OpusClip: https://bit.ly/3sNXpjQ ► Notion: https://bit.ly/3KwpLU0 ► UScreen: https://www.uscreen.tv/ -------- GEAR: ► Microphone: https://amzn.to/2ULckY7 ► Lights: https://amzn.to/2YzwaGX ► Tripod: https://amzn.to/2YxiHQ1 ► Camera: https://amzn.to/30HvSAD ► Backdrop: https://amzn.to/3hrV7N9 ► Backdrop Mount: https://amzn.to/37uDurg ► More recommendations on my Amazon store: www.amazon.com/shop/youshaei If you buy and have any questions on set up, feel free to comment or DM me. ABOUT JON: One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator" During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize. Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by CAA.

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