The Self-Inflicted Downfall of Luxury Brands

The Hustle February 27, 2025
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10 Brands Emerging in Luxury Fashion: https://clickhubspot.com/ohoq Louis Vuitton, Gucci, Chanel, and more luxury brands are seeing a widespread decline in sales in two critical markets: the United States and China. These brands have a long history of expensive goods, but sales volumes show that people aren’t as interested in buying them today. So why not? In this video, we break down a few clear reasons as to what went wrong and why the downward spiral of these brands was largely avoidable. Editor's Note: At 0:00, the video shows Chanel's Classic Flap bag instead of Chanel's 2.55 leather flap bag. The Hustle regrets the error. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/7fz7