The Shady Skincare YouTuber Who Built a $355M Empire (Naturium & Susan Yara)

Video Description

Develop your YouTube content strategy to build your own brand by joining the YouTube Bootcamp: https://erikavieira.net/bootcamp-waitlist/ ▪️▪️▪️▪️▪️ 👩🏻‍🎓Learning resources from me! ✨ Join my LIVE Masterclass happening soon! erikavieira.net/masterclass 👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel! erikavieira.net/Bootcamp ▪️▪️▪️▪️▪️ Susan Yara is a YouTube creator who isn't just posting on YouTube, but has demonstrated incredible strategical prowess when it comes to business and building a brand. Despite that, Susan Yara recently went through a major scandal with the launch of her highly anticipated skincare brand, Naturium. In today's video, I am analyzing Susan's YouTube strategy, and sharing what I think we can all learn from her genius pivots and business decisions when it came to Naturium. ▪️▪️▪️▪️▪️ 👀 Here are some other videos you might enjoy [OTHER YOUTUBE ADVICE CHANNELS]: • The Ace Family’s YouTube Collapse: Catherine Paiz Finally Breaks Her Silence - https://youtu.be/zqa0xQcpPXs • The Good, the Bad and the Shady of Jaclyn Hill + the Drama that NEVER ends - https://youtu.be/IEpeWF9rbww 00:00 Susan Yara 01:25 Not Just Another Influencer Brand 02:38 Where It All Began 04:37 The Data Goldmine 06:06 Business Mistakes Creators Make 11:09 The Scandal 16:16 The $355 Million Naturium Buyout 18:27 Susan’s Playbook for Content Creators 21:08 Why You’re Still Early ▪️▪️▪️▪️▪️ 🎥 Videos Mentioned: • I Was Cancelled | My Life Online With Susan Yara - https://www.youtube.com/watch?v=icDcajBynUQ • This Beauty Influencer Sold Her Brand for $355M - Susan Yara’s Inspiring Story - https://www.youtube.com/watch?v=RcP7W4ilfQg • How This Influencer Sold Naturium To e.l.f For $355 million - https://www.youtube.com/watch?v=2dMDUyN-B_c • How Naturium's Susan Yara Went From Influencer to $355M Beauty Founder - https://www.youtube.com/watch?v=OdR3Z-fft-I • Susan Yara on How Her Life Changed After Selling Naturium to e.l.f. - https://www.youtube.com/watch?v=NeB_3GG3g4A • My Experience Growing & Selling NATURIUM! - https://www.youtube.com/watch?v=w2QUP5GHEJM ▪️▪️▪️▪️▪️ 👩🏻 Who is Erika Vieira? My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence. Follow me on Instagram: https://www.instagram.com/youryoutubecoach/ ▪️▪️▪️▪️▪️ More things you'll want to check out! 🆓 FREE 32 Page YouTube Video Ideas Ebook! https://masterclass.erikavieira.net/first1000 💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course: http://erikavieira.net/confidence ✨ Grab my my Audience Attraction System mini course here: https://erikavieira.net/yaas 🎥 YOUTUBE BOOTCAMP FOR WOMEN: Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want. Add your name to the waitlist HERE 👉🏻 http://erikavieira.net/bootcamp-waitlist/ 👩‍💼 1:1 YOUTUBE COACHING: Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth? Apply HERE to be considered 👉🏻 erikavieira.net/coaching 👩‍💻 Are you a business looking for strategic channel management? Please email my team at [email protected] with Strategic Channel Management in the Subject. ▪️▪️▪️▪️▪️ 💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND ❤️Poppy AI, my new favorite AI tool for YouTube creators! https://getpoppy.ai/?affiliate=yourytcoach Use code ErikaV for $25 off plus theres a 30 day money back guarantee! 🤩 TubeBuddy Use the code ErikasBuddy to get 20% off https://www.tubebuddy.com/Beautyandthevlog 👩🏻‍🏫 Course Creation Platform I use and recommend: https://app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9 *Links included are affiliate links🙂 🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT Check out my Amazon storefront👇🏼 https://amzn.to/453cfkr *Links included are affiliate links 🙂 *Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com. **Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost. 🎵Music Credit: