These 7 Formats Will Grow Your YouTube Channel in 2026

About

Most agencies serve big brands with slow timelines and glossy reels that win awards but not customers. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube agency for early-stage and scaling companies. We help startups turn YouTube into a true growth engine, building a consistent presence without hiring a big in-house team. Before H&B, Calum scaled AJ&Smart and CareerFoundry to hundreds of thousands of subscribers and millions of views. Ed led Babbel’s 20-person content team, where video drove ~25% of revenue and their magazine reached 15M+ monthly visits. Now, we build YouTube systems that actually move the needle: weekly long-form content, supported by shorts, lives, and ads to amplify what works. We think like a content team, move like a startup, and design channels that drive traction, proof, and revenue. 🚀