Vercel’s Glenn Hitchcock & John Pham - Design engineering deep dive (Dive Club Ep. 46)

Video Description

Over the last few months, design engineering has by far been the #1 most requested topic. So I wanted to get the inside scoop from the team at Vercel to learn more. In this episode we get to hear from: 1. Glenn Hitchcock - https://twitter.com/glennui (Director of design engineering) 2. John Pham - https://twitter.com/JohnPhamous (Lead design engineer) The goal of this conversation is to help people understand the role that design engineers play and to outline a path you can take to develop some of these skills. We talk about: - The strategy behind Vercel’s new website - Why Vercel built a design engineering team - How designers collaborate with design engineers - What Vercel looks for when hiring design engineers - How Vercel is always building with re-usability in mind - + a *lot* more - Maggie Appleton’s quote on software creation from our group interview - https://anthonyhobday.com/blog/20240122.html - vercel.com/ship - Framer components - https://drams.framer.website/ (inspired by Dieter Rams’ design principles) - Screwball scramble - https://us.tomy.com/screwball-scramble/ - Dead Simple Sites - https://deadsimplesites.com/ Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪 Chapters 0:00 Intro 2:20 Why Vercel prioritizes hiring design engineers 3:33 How design engineering sits in the org chart 7:52 How designers collaborate with design engineers 11:58 How Vercel approaches their design system 13:10 Difference between design and frontend engineers (and designers who can code) 21:11 Design engineering's role in creative direction 22:54 How design engineering collaborates with the rest of the team 26:09 Is "design engineer" a temporary role? 31:53 How Vercel spun up a new design org 33:36 How to know if design engineering makes sense at your company 34:56 The strategy behind Vercel's new website 37:47 What Vercel is looking for in design engineering candidates 39:48 The design execution gap #productdesign #podcast #uiux #figma #design #ux