10 Watch Rules EVERY Man Should Know (Even Rich People)

Video Description

I own a $70,000 Patek Philippe. But most days, I wear a $1,500 Serica. And it’s not about money... it’s about mastering the details most collectors completely overlook. In this watch collecting guide, I break down the 10 rookie mistakes that reveal you're new to the watch game. From ruining your leather strap to bricking a $5,000 movement by setting the date wrong, these aren’t just technical missteps... they’re social signals. Whether you're wearing a Rolex Submariner, a Seiko 5, or a Swatch, this video covers essential watch etiquette and sizing rules. We discuss the "one finger rule" for fit, why lug-to-lug measurement matters more than case size, and the controversial debate of wearing a dive watch with a suit. If you’ve ever worn a dive watch with a tuxedo (or set your date at 10 PM), this video will save your collection... and your reputation. IN THIS VIDEO: 00:00 – The $70,000 Patek vs. The Daily Wear 00:44 – The “Invisible Line” in Watch Collecting 01:21 – Watch Fit Guide: How Tight Should a Watch Be? 03:03 – Case Size vs. Wrist Size (Stop Focusing on Diameter) 05:14 – Correct Wrist Placement (The Ulna Bone Rule) 06:45 – Watch Strap Etiquette: Leather vs. NATO vs. Rubber 09:21 – Watch Formality: When to Wear Dress vs. Tool Watches 11:04 – The Great Debate: Dive Watch with a Suit? 11:32 – How to Center Your Watch Clasp (Asymmetric Sizing) 13:36 – How to Change Watch Straps Without Scratching Lugs 15:56 – Left vs. Right Wrist: The Dominant Hand Rule 18:27 – Lug-to-Lug Measurement Explained 20:30 – The Danger Zone: When NOT to Change the Date 22:49 – Why These Social Signals Matter 24:34 – Giveaway & Final Thoughts THE 10 COMMANDMENTS OF WATCH WEARING (CHEAT SHEET): ❌ Mistake #1: Loose/Tight Fit ✅ Fix: The "One-Finger Rule." It should sit snug but allow one finger of space. ❌ Mistake #2: Obsessing Over Case Diameter ✅ Fix: Ignore diameter. Focus on Lug-to-Lug distance to ensure lugs don't overhang your wrist. ❌ Mistake #3: Wearing on the Wrist Bone ✅ Fix: Place the watch one finger-width above the ulna (wrist bone) for comfort and mobility. ❌ Mistake #4: Wrong Strap for the Event ✅ Fix: NATO = Casual. Rubber = Sport. Leather = Business/Formal. Metal = Versatile. ❌ Mistake #5: Ignoring Formality ✅ Fix: Don't wear a dive watch with a tuxedo. Match the tool to the occasion. ❌ Mistake #6: Off-Center Clasp ✅ Fix: Remove more links from the 6 o'clock side (bottom) to account for wrist anatomy. ❌ Mistake #7: Scratching Lugs During Changes ✅ Fix: Use a proper spring bar tool (Bergeon) and tape your lugs. Push down and in. ❌ Mistake #8: Wearing on Dominant Hand ✅ Fix: Wear on your non-dominant wrist to prevent door-frame bangs and desk scratches. ❌ Mistake #9: Ignoring Lug-to-Lug ✅ Fix: If the lugs hang over your wrist edge, the watch is too big. Period. ❌ Mistake #10: The "Danger Zone" ✅ Fix: NEVER change the date between 9 PM and 3 AM. You will break the movement. Subscribe for unapologetic watch education, honest collector tips, and monthly giveaways. No fluff. Just facts. -- JOIN THE WATCH BROS COMMUNITY: 💎 Win Watches & Get Exclusive Access → https://www.thewatchbros.com 🎙️ Podcast for Deep Dives → https://www.youtube.com/@BetweenTheLugs 📸 Daily Collector Content → https://www.instagram.com/TheWatchBros 🔔 Subscribe to This Channel → https://www.youtube.com/@TheWatchBros TELL US YOUR MISTAKES Which of these did YOU make starting out? Be honest... comment below: Which one cost you the most (embarrassment or money)? Did anyone ever call you out? What do you wish you knew earlier? Drop your story... we’re all still learning. #watchcollecting #watchtips #rolex #patekphilippe #watchetiquette #horology