Welcome to Gen-Z's Show-Off Culture!

Video Description

Join MICA’s Digital Marketing Program with upGrad as the tech partner. Unlock a ₹5000 scholarship when you enroll through this link: https://bit.ly/3YhEdXA ****** Welcome to Gen-Z's world of show-off culture, where the desire to flaunt luxury items like iPhones, sneakers, and concert tickets has taken centre stage. A viral video of a boy from a small town in Uttar Pradesh going on a hunger strike for an iPhone reflects a broader trend: even in smaller cities, people crave status symbols. In 2023, 90 lakh iPhones were sold in India, with 60% of sales coming from Tier-2 and Tier-3 cities. But what is the psychology behind this? Why are so many Gen-Zs now caught in a cycle of spending beyond their means? That is what we shall understand in this video. 📃Sources: https://docs.google.com/document/d/1Lqns4i4046oAmW8n--HIK2ahj91YhR9SqycxWT-v2Yw/edit?usp=sharing ****** 🔍✍️Research: Mohit Priyadarshi: https://twitter.com/mohitprior Zaira Khan: https://www.linkedin.com/in/zaira-khan-7435a9189 Nidheesh Manipal: https://www.instagram.com/nidheeshmanipal/ Antara: https://www.instagram.com/that_musical_note/ ✂️🎛️Editing: Yash Vyas:https://www.instagram.com/yashvyas24/ CharanTej: https://www.instagram.com/mograph.charantej/ Utpal Singh Jadon: https://www.instagram.com/utpalsinghjadon Aditya Chowdhury : https://www.instagram.com/infjt_me Shreyas Jahagirdar: https://twitter.com/shreyasnvids 🎨Thumbnail : Aanchal Verma: https://www.instagram.com/aanchal_creates/ Want to work with us? Check this link! https://tinyurl.com/22pxjjtv ****** 🐦Twitter: https://twitter.com/mohakmangal 📷Instagram: https://www.instagram.com/mohak.mangal/ 👤Facebook: https://www.facebook.com/sochyoutube/