What Lisa's Branding Should Have Been Pt. 2

Video Description

What Lisa’s Branding Should Have Been Part 1: https://www.youtube.com/watch?v=Q4tSJOwfnqg&t=1121s BLACKPINK’s Solo Branding: The Smartest Moves & The Biggest Mistakes https://www.youtube.com/watch?v=DGDdTY26xjE Timestamps 00:00 Start 3:30 Pretty, But Not Iconic 11:25 The Album Cover That Could've Told the Whole Story 15:01 Concept Without Character: Why Lisa’s Alter Egos Didn’t Land 22:15 In the West, Intentionality = Authenticity 24:59 Conclusion: Blueprint Over Vibes Lisa’s solo album Alter Ego had all the potential in the world but something didn’t land. In this deep-dive, we break down exactly what went wrong, what could have been done better, and how Lisa can still build a brand that matches her global impact. From branding missteps to visual storytelling gaps, I explore the alter ego concept, Lisa’s marketing rollout, public perception, and the deeper cultural dynamics at play. This is not a hate video. This is a strategy guide. We talk: Why branding matters more than ever How Lisa’s "Global It Girl" image needs a clearer narrative What her alter egos could have looked like The importance of vulnerability and relatability in Western pop What K-pop artists can learn from global stars like Rihanna, Sabrina Carpenter, and Lana Del Rey If you’re interested in K-pop branding, pop culture strategy, or just want Lisa to win, this is for you. #Lisa #BLACKPINK #ALTEREGO #Lisachella #lisamanoban #postmalone #KpopBranding #PopCultureAnalysis #ArtistBranding #Kpop #BLACKPINKLisa #Rosé #Jennie #Lisa #Ruby #BLACKPINKSolo #KpopBranding #MusicMarketing #PopCulture #rosie #Ruby #AlterEgo #YGEntertainment #KpopVsWesternMusic #EraBreakdown #VisualStorytelling #MusicIndustry #BLINKS #kpop #kpopidol#brand #rosie #marketing #marketingstrategy #brandmarketing #branding #personalbrandingphotography