What Makes Work Matter? Seth Godin on Strategy, Culture, and Meaning

Video Description

What does it really mean to make work that matters? And how do we resist the pull of doing more — and instead focus on doing better? In this week’s episode, Shaun sits down with legendary marketer, author, and teacher Seth Godin to unpack his latest book, This Is Strategy, and explore the deeper forces that shape how we work, create, and connect. From why we chase status and fit in with “people like us,” to how our culture tricks us into debt, conformity, and mediocrity — Seth offers a powerful reframing of what it means to be strategic in a world full of noise. Through stories about chocolate, systems, and finding your smallest viable audience, Seth invites us to rethink everything from how we learn, how we lead, and even how we spend our money. At its core — this is a conversation about becoming: Who are you becoming through the work you do? And what contribution are you willing to make that people would truly miss if it didn’t exist? Contact & Resources 🌐 Website: https://seths.blog/ 📘 Books: https://seths.store/ 🎤 Podcasts & Talks: https://seths.blog/podcasts 📝 Blog (10,000+ posts): https://seths.blog/ 🅿️ AltMBA: https://altmba.com/ PODCAST LINKS YouPotential Website: https://www.qwealth.com/media LinkedIn: https://www.linkedin.com/company/youpotential/ Instagram: https://www.instagram.com/youpotential_/ Spotify: https://open.spotify.com/show/5fqLROVpvZePAOFedbFoYh?si=T-xe9QuWQo2EykVdKaVYzw&nd=1&dlsi=02c83099946e4768 Apple: https://podcasts.apple.com/us/podcast/youpotential/id1814185575 Q Wealth Partners Website: https://www.qwealth.com/ LinkedIn: https://www.linkedin.com/company/qwealthpartners/ Instagram: https://www.instagram.com/qwealthpartners