What to actually write in your artist newsletters

Video Description

Work with me 1:1: https://louisestigell.com/pages/work-with-me My second most requested topic (after "How do I grow an email list?") is "What do I actually write in my newsletters?" So here we go. All of my best newsletter writing tips for visual artists. Because I love you. 🖤 My other marketing videos: - Walking you through my CALM, social media-free, marketing strategy: https://youtu.be/OhYshgxWC-I?si=4MLnhzAcXV7lQ-G2 - How to market yourself as an artist (WITHOUT Instagram): https://youtu.be/osv_Tmm3o80?si=AE_dvaRV61_6VqLF - Email marketing for artists! How to start and build an email list (MailChimp tutorial): https://youtu.be/1YvRavOQT1k?si=BtMEHXL96z7c-NkJ - 6 MYTHS about email marketing for artists: https://youtu.be/2QzqBdj_lps?si=C54UcsnI7M49ZJiP Get weekly emails from me about becoming a better artist, and making a living off your art, without burning out or going insane: https://louisestigell.com/subscribe Artist newsletter inspo: - Aimée Rolin Hoover: https://www.aimeehoover.com/news-press - Lina Gordievsky: https://www.linagordievsky.com/ - Emily Jeffords: https://emilyjeffordsstudio.myflodesk.com/aswq4q5ksx - Djamila Knopf: https://www.djamilaknopf.com/ - My current newsletter: https://louisestigell.com/pages/subscribe - My old newsletter archive on Substack (70+ posts): https://louisestigell.substack.com/archive TIME STAMPS 00:00 - Intro 01:36 - How to get over the initial awkwardness of writing to a very small list 05:43 - My BEST tip for writing relaxed, authentic and effective newsletters 06:35 - How to not worry about unsubscribes 08:20 - What to put in your artist newsletters (as a fine artist) 12:41 - How to talk about your art when you're not happy with your art 13:59 - The case for vulnerability in artist newsletters 15:26 - More ideas for what to include in your newsletters 17:40 - The "I only have other artists on my email list" dilemma (a rant) 20:47 - What to write about if your audience is mostly other artists 22:26 - How to SELL in your newsletters (without being pushy) 25:26 - Advice for freelance artists 27:10 - Advice for digital designers and illustrators 28:54 - Important disclaimer + conclusion LEARN WITH ME I teach wildlife sketching and watercolor painting classes for beginners. Check them out here: https://louisestigell.com/pages/courses SHOP MY ART Fine art prints: https://louisestigell.com/collections/fine-art-prints Originals: https://louisestigell.com/collections/original-art Commissions: https://louisestigell.com/pages/commissions THINGS I USE AND LOVE: (These are affiliate links. Support me if you want. 🙏🏻) Squarespace: https://squarespace.syuh.net/jrjaqM Shopify: https://shopify.pxf.io/LKRn2Z Flodesk: https://flodesk.com/c/XXN1T0 Epidemic Sound: https://share.epidemicsound.com/h0922o MUSIC All music is from Epidemic Sound.