When it comes to creative testing 9/10 people get this wrong. Here’s how you can do it effectively.

About

I help eCommerce founders scale profitably through Facebook Ads and Google Ads. I’ve spent the last decade obsessing over media buying, growth strategy, and operational efficiency. Today, my agency manages over $10M in ad spend and drives results for 100+ DTC brands, including household names and breakout startups. On this channel, I share proven ad strategies, growth frameworks, and behind-the-scenes breakdowns of campaigns that scale brands from $1M to $10M+ in revenue. I go deep on tactics (media buying, funnels, creative), but never lose sight of the bigger picture (profit, ops, retention). If you’re serious about scaling this may be a place for you.