Why Apple Has a Big AI Problem

Description

Apple has long led Silicon Valley in consumer tech, but when it comes to AI it’s fallen way behind. Under Chief Executive Officer Tim Cook, the company has focused on privacy, design and seamless integration, priorities that built the iPhone into the most successful gadget in the world. More recently, rivals like Google, Microsoft and OpenAI have been pouring billions of dollars into scaling up artificial intelligence services while Apple has remained more cautious. The gap was clear at the iPhone 17 event, where Apple made only modest AI announcements. Now the company is betting on the reinvention of its Siri voice assistant to carry it into the generative AI age, and maybe gain ground on the competition. Get the Power On newsletter for the inside scoop on all things Apple and consumer tech. https://www.bloomberg.com/account/newsletters/power-on?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article Read more here: https://www.bloomberg.com/news/features/2025-05-18/how-apple-intelligence-and-siri-ai-went-so-wrong?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article 00:00 Introduction 01:10 Siri’s origins 03:18 AI and ChatGPT boom 04:59 Apple’s missteps 06:00 Fixing Siri 07:31 Challenges #AI #Apple #Technology -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.