Why Costco’s Co-Founder Said ‘No’ to Kirkland Gas 8 Times | WSJ
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Video Description
Costco’s co-founder Jim Sinegal sat down with The Wall Street Journal, discussing how he built the $86 billion Kirkland Signature private label, why he was so reluctant to get into the gasoline business and what made him leave FedMart and The Price Club after nearly three decades. Sinegal also touches on work-life balance, how he decides on Kirkland products and more. Chapters: 0:00 Sinegal’s origins 0:42 Starting Costco 1:39 Reluctance in private label 3:54 Creating a Kirkland product 6:01 Maintaining quality in Kirkland products 6:58 Competitors like Trader Joe’s 7:40 Work-life balance 8:22 Having a mentor in Sol Price #Costco #Kirkland #WSJ
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