Why every brand is suddenly in your comment section...

Video Description

Brands aren’t people… but these days they want us to think that they are. Makeup Musings: https://www.youtube.com/playlist?list=PLTo_pVkRHQ74MIV0Fck2pgl0QnQEfWZ81 REFERENCED: https://www.beautyindependent.com/sephora-spring-savings-event-sales-decline/ https://www.npr.org/2023/10/25/1208572681/friends-friendship-meet-up-research-pew-health-benefits https://www.hhs.gov/sites/default/files/surgeon-general-social-connection-advisory.pdf https://www.forbes.com/councils/forbesagencycouncil/2023/09/28/the-death-of-brand-loyalty/ —----- TIME STAMPS: 0:00 intro 0:37 Sephora savings event sales decline 1:43 parasocial marketing 3:29 how brands sell us “friendship” 5:16 manufactured brand loyalty 8:40 sneaky parasocial tactics 8:55 sneaky tactic 2 10:40 sneaky tactic 3 13:30 sneaky tactic 4 15:30 sneaky tactic 5 ——— AFFILIATE LINKS/CODES: CurrentBody: https://us.currentbody.com/ Code “KELLYGOOCH” for 10% off Natasha Denona: https://natashadenona.com/ Code “KELLYGOOCH” for 15% off Sigma Beauty: www.sigmabeauty.com/KELLYG Code “KELLYG” for 10% Kokie Cosmetics: https://www.kokiecosmetics.com/ Code “KELLY25” for 25% off Salt New York: https://saltnewyork.com/ Code KELLYG for 10% off ——— FAQ: What is your skin type? Dry, sensitive, acne-prone How old are you? 31 For business inquiries: [email protected] ——— FTC: Affiliate links are used. If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!