Why Indigenous Panela Sugar Is So Expensive | So Expensive | Business Insider

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Panela is beloved in Colombia, where it is a go-to sweetener over the more processed white sugar. It is a type of unrefined sugar where the molasses naturally present in the sugarcane are preserved, unlike refined white sugar. The molasses gives the panela a more complex caramel flavor and makes it richer in minerals and vitamins. But this sweet nectar doesn't come cheap. In Colombia, depending on where it is made, panela can cost up to 17,000 pesos per kilogram. In the US, it can cost 20 times more than white sugar. So, how is wild panela made? And is this what makes it so expensive? 00:00 - Intro 1:09 - Sugar Mill 02:31 - Boiling Sugarcane Juice 05:28 - Harvesting White Sugarcane 08:39 - How Wild Panela Is Sold 11:04 - Competition With Farmed Sugarcane Panela MORE SO EXPENSIVE VIDEOS: Why Mangosteen, The Viral TikTok Fruit, Is So Expensive | So Expensive | Business Insider https://youtu.be/E20Ljm5D7yU Why Climbing Mount Everest Is So Expensive | So Expensive | Business Insider Marathon https://youtu.be/Yxigd9dlsd8 Why Musicians Pay Over $15K For John Coltrane’s Favorite Saxophone | So Expensive | Business Insider https://youtu.be/zJg7j5ge9EM ------------------------------------------------------ #Syrup #Colombia #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider Why Indigenous Panela Sugar Is So Expensive | So Expensive | Business Insider