Why Most SEO Agencies Fail And How Top Ones Scale
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What does AI SEO really mean in 2026? Is GEO (Generative Engine Optimization) a new discipline or just SEO done right? In this Christmas special episode of SEO On Air, we’re joined by: 🎙 Kevin Miller, Co-Founder & CEO of GR0 🎙 Robert Langenbeck, President at Eight Oh Two Marketing to break down how agencies are winning visibility inside AI-powered search engines like Google AI Overviews, ChatGPT, and other LLM-driven platforms. This episode cuts through buzzwords and focuses on real execution, authority building, and scalable agency systems. 🎧 What You’ll Learn in This Episode • How AI SEO & GEO actually work • Why traditional SEO still powers AI rankings • How LLMs choose sources, citations & brand mentions • Why PR, listicles & authority matter more than links alone • How agencies scale onboarding, sales & account management • What’s working right now for AI-first search visibility ⏱️ Timestamps 00:00 – Christmas intro & why AI SEO matters now 01:05 – Meet the guests: Kevin Miller & Robert Langenbeck 03:09 – Who should control marketing strategy: agency vs client 06:06 – Client onboarding systems that scale 09:19 – Using AI & documentation to run better agencies 11:55 – Breaking cookie-cutter SEO models 14:11 – How expert-led sales win more clients 17:11 – Retaining clients as agencies grow 21:55 – How agencies generate new business today 24:24 – LinkedIn as a demand engine for agencies 26:06 – AI SEO vs GEO: what’s actually different 27:52 – Reddit, PR & brand mentions in AI search 30:58 – Listicles, backlinks & LLM authority signals 35:42 – Final insights & what agencies should focus on next 🔔 Subscribe for real-world AI SEO insights 🌐 Learn more: https://www.stanventures.com Follow us on socials for more insights: YouTube ► https://www.youtube.com/user/StanVentures/ Facebook ► https://www.facebook.com/StanVentures/ Twitter ► https://twitter.com/stanventures/ Instagram ► https://www.instagram.com/stanventures/ LinkedIn ► https://www.linkedin.com/company/stanventures #AISEO #GEO #LLMSEO #SEO2025 #SearchMarketing #AIMarketing #AgencyGrowth #SEOOnAir #StanVentures
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