Why Volvo Is Losing Its Big Lead In Safety

Video Description

The name Volvo has been synonymous with car safety for decades. The brand has often been the first to introduce key safety features that are now common across the car industry. Safety, though, has become a bigger priority for consumers and automakers alike, and that's causing trouble for Volvo. Automotive technology has improved, regulations have tightened, and other brands are catching up. That's making it harder and harder for Volvo to keep its lead in car safety. For instance, the Volvo XC40 comes with safety features like automatic emergency breaking, oncoming lane collision mitigation, lane keeping aid, and driver fatigue monitoring. Add-ons include a pilot assist semi-autonomous driving system, 360-degree parking camera, and blind-spot monitoring. Many other luxury subcompact SUVs like the Jaguar E-Pace and BMW X1 come with similar standard safety features. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC Why Volvo Is Losing Its Big Lead In Safety