Why Your Travel Website is Losing Traffic (And How to Fix It) | Rand Fishkin at TravelCon

Video Description

If you’ve noticed your website traffic dropping, you’re not alone. In this TravelCon session, marketing expert Rand Fishkin breaks down why clicks from Google, Facebook, Instagram, and other platforms have plummeted—and what travel creators can do about it. 🚨 Key Takeaways: • The rise of zero-click searches and how Google keeps traffic for itself • Why social media platforms penalize posts with links (and how to work around it) • The best marketing strategies for travel content creators in 2024 • How to grow your audience with SEO, email, and community-driven marketing 🎤 About the Speaker: Rand Fishkin is the co-founder and CEO of SparkToro, makers of fine audience research software, and an indie game developer at Snackbar Studio. A leading expert in digital marketing, Rand has dedicated his career to helping creators and brands grow through SEO, audience research, and innovative marketing strategies. He’s also the author of Lost and Founder and a sought-after speaker at top industry events. 📌 About TravelCon: TravelCon is THE business event for travel content creators looking to grow their audience, work with brands, and monetize their expertise. If you're serious about making a living as a travel blogger, YouTuber, or social media creator, this is where you need to be! 🔗 Join us at the next TravelCon: https://travelcon.org/ 👍 Enjoyed this session? Hit LIKE & SUBSCRIBE for more expert insights from TravelCon!