Why YouTube Sponsors Are (Almost) Always Terrible

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This video was made possible by [Insert sponsor name here] sign up now for 20% off your retirement savings! I'm on Spotify 👉 https://open.spotify.com/show/0qSzwHHHo7Hx9QbvzKHQAy?si=l9gQx_T6Tbuh2Kz84O-eng ******** All materials in these videos are for educational purposes only and fall within the guidelines of fair use. No copyright infringement intended. This video does not provide investment or financial advice of any kind. Music Courtesy of: Epidemic Sound Select Footage Courtesy of: Getty Images ******** Ok so, YouTube is less than 20 years old but in that time the platform has matured a LOT, from people posting basic home videos, to today where some channels rival the production quality of Hollywood studios. The secret ingredient that has made that all possible is money. 15 years ago it was basically impossible to make any money on YouTube which is why even the largest creators at the time were filming out of their bedrooms and making videos in addition to their regular day jobs. AdSense integrated a system where YouTube and a very small and very select group of creators could start to share in the native advertising that was introduced to the platform in 2007. That has since turned into a huge revenue stream for millions of channels, as the entry requirements to be a YouTube partner are now only 1,000 subscribers, and 3,000 hours of watch time on your videos. YouTube’s directly integrated advertising has its own LOONNG list of problems, but that’s a story for another day. For NOW, there is another way that creators are making money, and it’s by going AROUND YouTube and making deals with companies to talk about a product directly like this…