Why YouTube's Biggest Star Quit (Liza Koshy interview)

Jon Youshaei June 30, 2023
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Jon Youshaei

@youshaei

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After working inside YouTube & Instagram for 8 years, I'm sharing what I learned about creators with guests Logan Paul, MrBeast, Mark Rober, Liza Koshy, Danny Duncan, and more. For sponsorships, consulting, & speaking opportunities, email my manager Amanda Marcovitch: [email protected] Past sponsors include: American Express, Google, HubSpot, Microsoft, Fiverr, and more Follow on Instagram: @Youshaei

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Before MrBeast, there was Liza Koshy. She was one of the biggest YouTubers then quit...we discussed why and what's next. Join my free newsletter for the latest creator tips and news: https://www.created.news Join my Discord with 5,800+ creators helping each other grow: https://www.discord.gg/created I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying her skills as a host, actress, and director. Who knows, we may just see Liza on Saturday Night Live soon enough. Subscribe for more videos ► https://bit.ly/YouTubeYoushaei Thanks to flavrs for sponsoring this video. See if you’re eligible for their fund and additional incentives here: https://bit.ly/3CL7D6f Thank you to David Hausen and Surreel Films for filming this shoot. Check them out here: www.Surreel.com 00:00 - 0:34 What happened to Liza Koshy? 00:35 - 05:34 Liza's Creative Process 05:35 - 09:30 Becoming a "Single-Person Studio" 09:31 - 13:54 Filming Process: Liza vs Vogue 13:55 - 17:10 Liza's unique approach to hosting Met Gala 17:11 - 20:48 Taking up more space 20:48 - 21:47 Thank You flavrs 21:48 - 24:00 Who's ignoring Liza Koshy? 24:01 - 28:45 What people didn't see 28:46 - 31:20 Creating in groups vs solo 31:21 - 35:20 What can YouTubers learn from Hollywood? Vice versa? 34:00 - 36:00 "I've said no to large sums" 36:01 - 37:44 How big is your team? 37:45 - 38: 33 Thank You Creative Juice 38:34 - 41:01 Liza's Vocal Impressions 41:02 - 48:08 Liza's Big Goal...and Obama's advice #lizakoshy #lizaondemand #willsmith #daviddobrik #vlogsquad #saturdaynightlive #snl #LizaKoshyToo #MetGala #Vogue #Vogue73Questions #73Questions #youtube #creator #vine #lilysingh #emmachamberlain #transformers #youtubeoriginals #helga #jet #issarae #quintabrunson #creatoreconomy -------- PAST EPISODES: ► 24 Hours with Danny Duncan (The $150M YouTuber Building A City): https://youtu.be/TndWQw05wsA ► The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview): https://youtu.be/RmGapJohvHg ► ex-YouTube Employee Exposes How To Grow On YouTube: https://youtu.be/rF3vlZqL544 ► Logan Paul Interview: https://youtu.be/ZNQG93EkWiI ► Peter McKinnon Interview: https://youtu.be/N1Z7qATMl40 ► Paddy Galloway Interview: https://youtu.be/N1Z7qATMl40 -------- CREATOR TOOLS: ► Notion: https://bit.ly/3KwpLU0 ► OpusClip: https://bit.ly/3sNXpjQ GEAR: ► Microphone: https://amzn.to/2ULckY7 ► Lights: https://amzn.to/2YzwaGX ► Tripod: https://amzn.to/2YxiHQ1 ► Camera: https://amzn.to/30HvSAD ► Backdrop: https://amzn.to/3hrV7N9 ► Backdrop Mount: https://amzn.to/37uDurg ► More recommendations on my Amazon store: www.amazon.com/shop/youshaei If you buy and have any questions on set up, feel free to comment or DM me. -------- ABOUT JON: One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator" During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize. Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers. Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.

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