Woven in Time: The Story of Merino Wool’s Survival and Revival
Woolmark
@thewoolmarkcompanyAbout
The history of The Woolmark Company is built on innovation. Initiated by Australian woolgrowers who recognised the need for a collective body to represent their fibre globally, The Woolmark Company is a commitment between woolgrowers, manufacturers, brands and consumers of the authenticity and quality of the fibre that connects us. Our mission is to continue to foster innovation throughout the global wool industry by communication and collaboration with leaders in all areas of the global wool community. We support a network of initiatives throughout the global supply chain – from the woolgrowers on farms to textile technicians, fashion designers and conscious consumers – and offer resources, expertise, development programs and educational partnerships. Innovation is our commitment to the people who grow nature’s premium fibre and innovation is our commitment to the people who wear it. 100% natural. 100% renewable. 100% biodegradable. Australian wool.
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Video Description
Woven in Time traces the survival of Merino wool through history and explores how it’s once again being woven into modern textiles and fashion. From surviving war and revolution to resisting the rise of synthetics, Merino wool has endured extraordinary change. This film explores its historical roots, its natural qualities, and the craftsmanship that transforms raw fleece into woven fabric with renewed relevance. Learn more at https://www.woolmark.com
Timeless Merino Wool Essentials
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