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Exclusive link to get Omnisend email & SMS marketing plan: https://www.charliechang.com/omnisend/ ^ Get 30% off any of their paid plans with code CHARLIECHANG30 🎃 Use Hostinger to build your website using AI in minutes for $3-4/month: https://www.hostinger.com/charliechang ^ use code CHARLIECHANG for an exclusive discount! 🎃 Get an exclusive 30-day free trial to GoHighLevel when you sign up using my link: https://gohighlevel.com/charlie ^ You'll also get my free pre-built snapshot, which includes done-for-you templates and automations. 🥇 Hire the top 1% of overseas talent: https://paired.so In this video, I go over 12 years of marketing knowledge that I've condensed into a single video, teaching you how to market your business properly by sharing fundamentals, as well as what is currently working today. This is one of the most important videos I've ever created because marketing is a key factor in any company's success or failure, and it's the reason I have my dream life. If you're an advanced entrepreneur looking to have all of your content managed and done for you, check out my YouTube service: 👉 https://longformlaunch.com/ ^We help entrepreneurs, businesses, and personal brands plan, script, film, edit, manage, and scale their YouTube channel. You stay focused on the business, we run the channel. ► Get access to my FREE side hustle courses: https://www.sidehustlemastery.com My favorite finance + business products: 💳 My favorite credit cards: https://yourbestcreditcards.com/card-finder/?ccid=2004 🏦 Favorite online savings accounts: https://www.bankrate.com/landing/charlie-chang/best-savings-options/ 📈 Get up to 12 Free Stocks on WeBull: https://bit.ly/webull12stocks ► Opt in to my FREE newsletter where I share personal and professional things I'm currently doing to scale my businesses: https://buildabetterbusiness.co/subscribe Be sure to watch this video until the end because I'll go over a ton of different things I've learned as an entrepreneur over the last 12 years. Things like evergreen marketing tactics, email marketing and social media omnipresence are huge for driving client acquisition and lead generation for businesses of all sizes. I also talk about creating effective paid media campaigns, user-generated content (UGC), and the importance of building a personal brand to generate the best leads in the world who trust you. Marketing is everything, and it is the single most important factor that can make or break a business. A long time ago, I spent a lot of money trying to start the next youngla and gymshark, only to fail because I didn't spend any time or money on marketing. A lot of people think they can try marketing 1-3 times, and if they don't get a sale, they give up. You can't run your business that way. You need to have as many touch points as possible, and if you have a good product or service, it's your duty to market it and get in front of as many people as humanly possible. If you want to see more videos on marketing and business, check out my other videos: The ULTIMATE Email Marketing Tutorial: Complete Guide 2025: https://www.youtube.com/watch?v=By7qL9Wk44M How to Start Affiliate Marketing For Beginners in 2025 [Step-by-Step]: https://www.youtube.com/watch?v=BmW9NAAC9Vg I hope you guys found this video helpful, and if you did, please SHARE it with a friend or family member who you think could benefit and also LIKE and subscribe for more videos like this in the future! Thank you for watching, and I hope you have a wonderful rest of your day! – Charlie #Marketing #BusinessGrowth #MarketingStrategy Timeline: 0:00 - Intro 01:04 - Marketing is Everything 03:49 - Marketing isn't Just About Eyeballs 06:13 - Your ICP 07:44 - Everyday Marketing 12:31 - Boring Marketing 14:34 - Email Marketing 17:42 - Having a Website 18:37 - Social Media Omnipresence 20:34 - Long Form Content 22:21 - Personal Brand Marketing 24:27 - UGC Marketing 26:35 - Paid Media 28:05 - What Creatives Work? 29:50 - A/B Tests 30:31 - Dedicated Landing Pages 31:10 - Touchpoints 32:56 - Final Thoughts Disclaimer: Some of the links above may be affiliate links, which means that if you click on them, I may receive a small commission. The retailers and financial services companies pay the commission at no cost to you, and this helps to support our channel and keep our videos free. Thank you! In addition, I am not a financial advisor. Charlie Chang does not provide tax, legal or accounting advice. The ideas presented in this video are for entertainment purposes only. Please do your own due diligence before making any financial decisions. ► My Instagram: https://www.instagram.com/charlie__chang/