Your Survival Guide to SEO in a Rapid Google Update World With Gael Breton

Niche Pursuits January 3, 2024
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Niche Pursuits

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Niche Pursuits is your resource for niche business ideas, online business tips, and niche website strategies created by someone that is actually in the trenches building these businesses. Hey there, I'm Spencer Haws, founder of NichePursuits.com. I've been creating online businesses since 2006 and actually got good enough at in 2011 to quit my job and do this "internet" thing full-time ever since. I've create hundreds of sites (not recommended) in various niches, been blogging for over a decade, created several software tools (including Long Tail Pro and Link Whisper), sold dozens of products through Amazon FBA, and have generally tried, failed, and succeeded at dozens of different niche business ventures. If you are looking for strategies, tips, and small business advice from someone that does more than just talk about it, I'll hope you'll subscribe to my YouTube channel and follow along!

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The Niche Pursuits podcast is moving to a new channel! Be sure to subscribe at the new channel so you don't miss future episodes! https://www.youtube.com/@nichepursuitspodcast Want some expert help reaching your online marketing goals? Authority Hacker https://www.nichepursuits.com/authoritysitesystem co-founder Gael Breton is back on the podcast to shed some light on the ever-changing SEO landscape. ----------------------------------------------------------------------------------------------------------------------- Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Google's Helpful Content Update (HCU) had a big impact on many niche sites, and so Gael dove into the data to decode what is and isn't working to share some pretty surprising insights with us. He first discusses the evolution of SEO practices, emphasizing the challenges of creating content based solely on search intent and the need for more user-friendly and engaging content. And he has some great examples of sites doing this that have grown traffic by as much as 2000+% despite the updates. These aren't your typical niche sites publishing 3000-word 'SEO' articles based on what existing articles say. They're doing real reviews, including tons of visual content to be more like a 'comic book', and being rewarded for it. The role of YouTube and social media in building credibility and trust with real people is also discussed, and Gael emphasizes the increasing importance of transparency and identity in your online presence. Of course, the impact of user-generated content (UGC) on Google is also discussed, including probable future changes in the SERPs and potential effects on site traffic. Overall, it's an important discussion about the online marketing business model, its ongoing evolution, and what we should all likely be doing to adapt, overcome, and ultimately succeed. Enjoy! Links & Resources Podcast 47: How to Create Epic Content and Attract Natural Links for Your Authority Site with Gael Breton | Niche Pursuits - https://rb.gy/ptv85l Authority Hacker - Learn How to Build Authority Sites - https://www.authorityhacker.com/ The Authority Site System - AuthorityHacker - https://www.nichepursuits.com/authoritysitesystem Gael Breton (@GaelBreton) / X (twitter.com) - https://twitter.com/GaelBreton ShaverCheck • Electric Shaver Reviews & Guides - https://shavercheck.com/ SANspotter – Airline Reviews – Airport Lounge Reviews – Air Travel Advice - https://www.sanspotter.com/ NapLab - Objective, Data-Driven Mattress Reviews - https://naplab.com/ Retro Dodo - Retro Gaming Reviews & News - https://retrododo.com/ Timestamps: 00:00 - Intro 04:30 - Gael’s Background 09:20 - HCU Overview 15:30 - Parasite SEO 17:45 - Niche Sites Under Attack? 21:23 - Success Story Examples 36:50 - User Metrics 43:05 - Branding 49:50 - UGC 54:30 - Tips for Niche Site Owners 1:02:44 - Future Plans This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/ -You can learn more about me at and get additional website tips at: https://www.nichepursuits.com -You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com -And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni... Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

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