You’re Reading Instagram Insights Wrong (and It’s Costing You Growth)

By Kayleigh September 25, 2025
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By Kayleigh

@by.kayleigh

About

just call me your biz & brand fairy godmother 🧚‍♀️ creating cute and cosy videos for incredible women building their businesses, their brands and their communities. Uploads every Friday 💛 IG - @bykayleighpodcast

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Are you Reading Instagram Insights Wrong (and could it be costing you your growth?) Do you actually know what your Instagram Insights are saying? 👀 Or do you open that little button, see random numbers, panic, and exit? Babe… those numbers are GOLD. They’re not random, they’re your audience literally talking to you and telling you what they love, what they don’t, and what makes them hit follow, save, or even buy. In this video, I’m breaking down Instagram Analytics & Insights step by step so you finally know: ✨ What each metric actually means (without the boring jargon) ✨ Which numbers matter for YOUR goals (growth, engagement, or sales) ✨ How to track your data ✨ And how to use your Insights to create content that actually grows your business We’ll go through your whole Insights dashboard from reach to engagement, followers, and content you shared and I’ll show you exactly how to read the numbers AND get results from them. No more posting and praying. No more stressing over likes. Just clarity, strategy, and confidence every time you hit post. #instagram #instagraminsights Timestamps 00:00 intro 01:30 getting insights access 03:16 where is Instagram insights 04:20 insights snapshot 05:43 views 08:39 interactions 11:46 new followers 15:00 content you have shared 16:49 matching this data to your business goals 22:02 pick a 90 day goal 25:51 outro 📌 Next Steps:✨ Join my membership, The Level Up Club → https://www.bykayleigh.co/level-up-club-signup✨ Listen to the Pod here → https://open.spotify.com/show/3Aylj79yaYpG7aOnMUDz0V?si=a3d6bbbf0bad4d1e✨ Follow me on Instagram → @bykayleighpodcast https://www.instagram.com/bykayleighpodcast/

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