【商戰】UNIQLO輸了！怪物級品牌逆襲、銷量暴跌7成！日本服飾神話爆危機？ft.福澤喬｜下班經濟學614｜謝哲青、張瓊方@TheStormMedia
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你知道Uniqlo曾經因為撞衫而導致銷量下降？政治因素被韓國抵制又爆發大規模拒買？海外拓店又曾經遇過哪些水土不服的窘境？現在還有個怪物級的品牌逆襲日系服飾龍頭的地位？Uniqlo又是如何一一解除品牌危機呢？Uniqlo有哪些必買的單品是你想推薦給小編的呢？快留言告訴大家！ #商戰 #優衣庫 #快時尚 #服裝 #日本 00:00 精彩開場 00:54 曾面臨關店危機? 達人剖析優衣庫4大嚴重挫敗! 04:36 快時尚與生活脫節? 柳井正用3招實現轉型策略! 07:20 全球化品牌競爭激烈! 他曝優衣庫必做取勝秘訣! 09:24 未來難題逼近! 揭優衣庫需克服的2大品牌挑戰! 13:39 優衣庫原名大不同? 打造全球零售帝國背後故事! 16:25 看準時機抓住心態! 專家揭優衣庫成功2大關鍵! 18:19 靠2大技術全面提升效率! 優衣庫服裝藏高科技? 20:13 不斷創新! 調整營運步伐! 解密柳井正創業成功密碼! 【下班喝一杯】餐桌上的味蕾品鑑 什麼菜搭什麼酒-風傳媒品酒沙龍 ＞＞ https://reurl.cc/vLpjal 📢加入Youtube專屬會員👉https://www.youtube.com/channel/UCwWXGnvVmi-6Sfx2wf8S8tQ/join 👉下班喝一杯啤酒 每月$75 👉下班喝一杯清酒 每月$150 👉下班喝一杯紅酒 每月$300 ✓ 加入《風傳媒》Line 好友（ID：@dyp8323m） http://bit.ly/2hETgWE ✓ 訂閱《風傳媒》YouTube 頻道 http://bit.ly/2grkAJ6 ✓ 追蹤《下班經濟學》 https://www.instagram.com/worked_money/ ✓ 追蹤《下班瀚你聊》 https://www.instagram.com/offworkhantalk/ 【Facebook粉絲團】 風傳媒►► https://www.facebook.com/stormmedia 風生活►► https://www.facebook.com/SMediaLife 下班經濟學►►https://www.facebook.com/workedmoney ⚠️未經著作權人事先書面同意，勿將內容用於商業性質之分享、連結。 ⚠️如有任何營業使用，必須事先取得書面同意。
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