行为经济学必读书籍《“错误”的行为》精读：如何用行为经济学优化你的生活与投资
达叔的财智日记
•
October 28, 2025
达叔的财智日记
@达叔的财智日记About
一个希望每个人都能变有钱的财经成长频道 爱读论经济、通财商、搞投资、扒人性的“硬书” 长视频，无废话，希望能带给你启发
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Video Description
《“错误” 的行为》是诺贝尔经济学奖得主泰勒的经典之作，打破 “人是理性经济人” 的传统认知。它用超市定价、投资决策等日常案例，拆解我们 “不理性” 的行为逻辑 —— 为啥不愿丢旧物？为啥被标价影响判断？没有晦涩公式，却能让你看清决策里的 “隐形陷阱”，帮你更聪明地花钱、做选择。 0:00 引言 0:26 传统经济学的漏洞 3:44 机会成本与禀赋效应 6:27 前景理论 7:31 心理账户 12:49 自我控制 17:27 公平偏好 22:19 理性与行为的辩论 27:38 金融市场的非理性 32:14 助推计划 35:48 行为经济学的价值 40:42 结语
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