5 Best Drugstore Mascaras for Women Over 50 | Affordable & Flattering

Jodi Mannes September 11, 2025
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Jodi Mannes

@jodimannes

About

I’m Jodi Mannes — on-air beauty expert, YouTube creator, and trusted voice for women over 50 who want beauty advice that actually works for this stage of life. After 50, skin changes, confidence shifts, and the beauty industry often stops speaking directly to us. I created this platform to change that — offering honest, practical, no-nonsense beauty education designed specifically for mature skin and modern midlife. Here you’ll find real-world makeup strategies, ingredient breakdowns, and thoughtful conversations about confidence, visibility, and reinvention after 50. No unrealistic trends. No “anti-aging” nonsense. Just smart beauty that works with you, not against you. I’m also available for speaking, workshops, and advisory work focused on content creation, beauty, and marketing to women over 50. 📩 Speaking & business inquiries: [email protected]

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Video Description

In this video, I’m sharing the 5 best drugstore mascaras for women over 50—all affordable, effective, and designed to give mature lashes that lift, curl, and definition we all want. Join this channel as a Channel Ambassador! Thank you! https://www.youtube.com/channel/UCmwVYrrkCidc9BkUH-3EFZw/join ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ PRODUCTS MENTIONED Thrive Causemetics Liquid Lash Extensions https://go.shopmy.us/p-23158195 Maybelline Lash Sensational Firework https://go.shopmy.us/p-21918797 Essence Lash Princess False Lash Effect https://go.shopmy.us/p-25035599 L’Oréal Voluminous Lash Paradise (Latte Brown) https://go.shopmy.us/p-21820271 Essence I Love Extreme Volume https://go.shopmy.us/p-25035692 e.l.f. Lash ’N Roll Curling & Lifting https://go.shopmy.us/p-25035756 Garnier Micellar Water https://go.shopmy.us/p-25035970 Kiss ImPRESS Easy Tab Press on Falsies Self Adhesive Eyelashes https://go.shopmy.us/p-25035907 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 💼 AFFILIATE LINKS: All outbound links to retailers/products are affiliate links unless otherwise marked. If a video is sponsored, it will be clearly marked/stated. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ My Daily Staples Thrive Causemetics Liquid Extension Mascara: https://go.shopmy.us/p-21692928 Hair Clips: https://amzn.to/4mdMPcr Makeup Mirror: https://amzn.to/3FyB9kP La Roche Posay Sunscreen: https://go.shopmy.us/p-21722592 Coconut Oil: https://amzn.to/3zvA3Nq Tooth Powder: https://amzn.to/3GyrIxa Lumify: https://amzn.to/3yX4ais Haircare For Treatment I use K18: https://go.shopmy.us/p-21720241 K'erastase shampoo: https://go.shopmy.us/p-21722200 K'erastase conditioner: https://go.shopmy.us/p-21722171 K'erastase Blow-dry (heat protectant, before I blowdry) https://go.shopmy.us/p-21721880 K'erastase weekly hair mask: https://go.shopmy.us/p-21722024 Makeup Brushes BK Beauty Angie Hot & Flashy: https://go.shopmy.us/p-21722758 Styling Tools GHD Hair Dryer https://go.shopmy.us/p-21692415 GHD Flat Iron: https://go.shopmy.us/p-21692495 GHD Curling Iron: https://go.shopmy.us/p-21692537 📔 CUSTOMIZE YOUR SKINCARE: Enhance your skincare with the [90-Day Skincare Journey Workbook](https://www.jodimannes.com/shop-3) tailored for different age groups. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🔍 Video Tags: natural makeup tips for women over 50 beauty beautyover50 makeup makeupover50 mature skin anti aging best mascara over 50 drugstore mascara for mature women mascaras for thinning lashes affordable mascara over 50 best drugstore mascara 2025 mascara for hooded eyes over 50 lengthening mascara for mature lashes makeup over 50 lashes Jodi Mannes drugstore makeup for women over 50 volumizing mascara over 50 mascara for sparse lashes 📚 LEGAL STUFF: Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for ‘fair use’ for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statutes that might otherwise be infringing. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Chapters: 0:00 Introduction 0:52 My Favorite Mascara 1:22 How I Will Test Each Mascara 2:33 What To Look For In Mascara For Mature Eyes 3:14 Essence Lash Princess False Lash Effect Mascara 4:14 L'Oreal Voluminous Lash Paradise Mascara 7:45 Essence I Love Extreme Volume Waterproof Mascara 8:43 ELF Lash N'Roll Curling and Lifting Mascara 9:54 Maybelline Lash Sensational Firework Washable Mascara 13:10 False Lash Feature: Impress Lashes ✴️ FOLLOW ME ✴️ Become a Channel Ambassador! https://www.youtube.com/channel/UCmwVYrrkCidc9BkUH-3EFZw/join Follow me on Instagram / Jodi.Mannes_ Facebook / JodiMannes Shopmy Store: https://shopmy.us/jodim Check out my LTK Shop: https://www.shopltk.com/explore/JodiMannes/posts/cbee0df1-2f09-11ee-b3ca-0242ac110004 Amazon Storefront: https://www.amazon.com/shop/jodimannes ✴️ KEEP IN TOUCH! ✴️ Send me an email: [email protected] Check out my website: https://www.JodiMannes.com

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