Choose Your Seven Humans Wisely with author Fredrik Backman | Simon Sinek

Simon Sinek November 18, 2025
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Simon Sinek

@simonsinek

About

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Simon has devoted his life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and return home fulfilled at the end of the day. Every day is an opportunity to inspire someone. Official Simon Sinek brand account. Learn more at simonsinek.com.

Video Description

What if great friendships aren’t found by luck but built through effort? Bestselling novelist Fredrik Backman, the mind behind "A Man Called Ove" (adapted into the Tom Hanks film "A Man Called Otto"), "Anxious People", and the beloved Beartown series, has spent his career writing about the quiet power of ordinary people. But in his real life, he learned one of his most important lessons from his best friend of 30 years: meaningful friendship is a skill you develop, not a lottery you win. Despite being a self-described introvert, Fredrik discovered that you don’t need hundreds of friends. You only get a few humans who truly shape your life. His newest book, "My Friends", is a tribute to those relationships and the daily work of showing up for the people who matter most. In this candid and inspiring conversation, Fredrik and I talk about the healing power of friendship, why differences make relationships stronger, the value of having friends who edit us, and the joy of being genuinely happy for someone else. If you want to become a better friend and build deeper connections, this episode offers heartfelt lessons from one of the world’s most compassionate storytellers. This is A Bit of Optimism. --------------------------- This episode is brought to you by the Porsche USA Macan --------------------------- To check out Fredrik’s newest book, “My Friends,” visit: https://www.simonandschuster.com/books/My-Friends/Fredrik-Backman/9781982112820 Find the full-length speech Fredrik gave for Simon & Schuster here: https://www.youtube.com/watch?v=NSuSyZ92Cjg + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Live Online Classes: https://simonsinek.com/classes/ Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infinite-game/ Start With Why: https://simonsinek.com/books/start-with-why/ Find Your Why: https://simonsinek.com/books/find-your-why/ Leaders Eat Last: https://simonsinek.com/books/leaders-eat-last/ Together is Better: https://simonsinek.com/books/together-is-better/ + + + #SimonSinek

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