Death of the Follower & the Future of Creativity on the Web with Jack Conte | SXSW 2024 Keynote

Video Description

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú Patreon CEO Jack Conte explains how the current internet algorithms are killing the traditional "follower" for creators, threatening their creative freedom and livelihoods. The internet started as a platform that democratized creative distribution. You could upload your work to platforms like YouTube and immediately have it accessible to millions of people. After that came the "subscribe" button, which enabled creators to go beyond reach. Now they could build a following and find their true fans that would support them to build a creative business. But with the rise of platform-focused algorithms (Facebook's ranking, TikTok's "for you" curation), creators cannot reach their following and true fans. This shift has had a devastating impact on creators' creativity and ability to support themselves doing what they love. He advocates for the new spaces on the internet (like Patreon) where creators can always connect with their communities, create what they want, and control their own destinies. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw