Eric Migicovsky - How to Talk to Users

Video Description

YC Partner Eric Migicovsky outlines a framework for asking questions and collecting feedback from your users. This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00:00 Introduction 00:00:27 Best founders maintain a direct connection to users 00:02:03 Write code and talk to users 00:02:43 The Mom Test book - Three common errors when conducting user interviews 00:03:22 1. Talk about their life, not your idea 00:03:58 2. Talk specifics, not hypotheticals 00:05:16 3. Listen, don’t talk 00:05:56 Five great questions that everyone can ask during their early customer interviews 00:06:05 1. What is the hardest part about [doing this thing]? 00:08:16 2. When is the last time you encountered this problem? 00:09:15 3. Why was this hard? 00:11:14 4. What, if anything, have you done to solve this problem? 00:13:06 5. What don’t you love about the solution you already tried? 00:14:16 Three critical phases to a early-stage company – Talking to users is extremely beneficial 00:14:58 1.1. Idea stage - Find first users with problem 00:18:08 1.2. Idea stage – Tips 00:19:30 2.1. Prototype stage - Identify your best first customer 00:20:01 2.2. Prototype stage – Framework to identify your best first customer 00:25:21 3.1. Launched stage – Superhuman Product-Market Fit Engine (https://app.chapterme.co/player/video/19WpIbBhxJU) 00:28:24 3.2 Launched stage – Tips 00:30:55 conclusion